Samsung steps up fight for market share in Ghana with Nokia, unveils 3 products
Barely one month after HMD Group, new marketers of Nokia products in West Africa invaded blossoming Ghanaian smartphone market; Samsung Electronics Company limited has launched three new products including Twin Cooling Plus Refrigerator, Triple-Inverter Air-conditioner, and Quantum dot Led (QLED) Television.
Recent survey showed that many Nigerian smart phone users largely go for refurbished ones which are cheaper and more durable according to some respondents; thus forcing companies to run to Ghana where appetite for new phones remains high.
Business Hilights Ghana Bureau Chief reports that all the three products had been designed with new and enhanced top range of technologies to ensure efficiency, energy conservation, durability and reliability.
According to the Business Leader in-charge of Consumer Electronic at Samsung West Africa, Mr Vishwas Saxena, who addressed the press at the launch in Accra, “The Company would continue to strive towards creating meaningful innovations for consumers through a deep understanding of what people need and want”.
“The Triple-Inverter Air-Conditioner had been designed with 8-Pole Digital Inverter technology, which cools the room 67 per cent faster than the regular non-inverter.
“Paired with the Power Boost technology, the time needed for the compressor to reach maximum cooling speed is shortened with smoother rotations, less noise, vibration and friction. Thus, energy is conserved while saving on your electricity bills.
“To fight off the occasional haze, Samsung’s Triple-Inverter Air Conditioner also comes with a 3‘Care Filter, a high-density filter coated with anti-bacterial and anti-virus material, which captures dust and eliminates 99 per cent of viruses, bacteria and allergens as they pass through it,” he said.
The Product Manager of Consumer Electronics, Samsung West Africa Ltd, Ghana Office, Mr Selorm Abasa-Addo, who spoke about the Refrigerator, mentioned that it was spacious and could keep food fresher for longer periods to maintain its natural taste.
The Twin Cooling Plus Refrigerator, he said, had independent cooling system to ensure that the right temperature and humidity level up to 70 per cent was maintained throughout the fridge, so no matter where food was stored it stayed fresh.
For the QLED TV, Abasa-Addo described it as the most cutting-edge and contemporary-designed TV to change the industry by proving an unrivalled viewing experience, ensure distraction-free viewership, and provide entertainment to customers.
Also, he averred that the TV would give customers more stunning picture quality with pristine contrast, which used a panel with zones of smartly controlled backlighting that adjusted automatically to deliver deep blacks and pure whites.
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