‘Pay per view’ campaign thickens as Multichoice slash price in other countries
Anger and poor sense of belonging can best be used to describe the feelings of many Nigerians who are currently paying through their nose to watch MultiChoice driven pay TV signals on DSTv and GOTv.
Their anger was further blown beyond comprehension since Tuesday, November 1,when customers of the same company in Kenya, Zimbabwe, Malawi among others, started paying reduced monthly subscription fees on DStv and GOtv bouquets.
However, industry experts, are worried on why upon the harsh economic realities sweeping across the continent and Nigeria, MultiChoice found it wise to reduce tariff in countires it has a lower subscriber base, leaving out Nigeria, its main market.
It would recalled that Nigeria last week won the award for being the second most developed Pay TV nation after South Africa.
Contrary to the initial defense of Multichoice that it cannot afford to reduce its monthly bouquet fees across Africa due to increasing inflation and exchange rates, the company bowed to pressure and slashed its fees by over 20 per cent but not in Nigeria where it has the highest market share.
Investigations revealed that Multichoice was in a hurry to slash the fees, which some critics had described as a Greek gift, because a new pay TV is about to emerge and there are indications the new entrant may take the large chunk of dissatisfied Multichoice customers.
