Business Hilights
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Nigerian Breweries names Phyno Brand Amb to raise market share of Life Lager Beer

In view of the stiff competition in the market share of beer in Nigeria, Nigerian Breweries (NB) Plc. has started a strategic build up to shore up market visibility of one of its stables, Life Continental Lager Beer.

Accordingly, the company has signed award winning Nigerian rapper and entertainer, Phyno as the new Brand Ambassador for the premium beer brand, Life Continental Lager Beer especially in the South East and the entire country.

Business Hilights recalls that Life Continental Beer pioneered regional brewing in Nigeria and has maintained leadership in the Southeast region’s booming market for decades.

Explaining more at the signing ceremony in Lagos, Marketing Director of NB Plc, Mr. Maria Franco Maggi, said “Working with a great act like Flavour and this new collaboration with Phyno- one of Nigeria’s most successful artistes and a proud son of the Igbo community, is further proof of Life Continental Lager beer’s mission of effectively promoting Igbo highlife music, beliefs, traditions and progressive cultural values”.

The brand ambassadorial deal will among other things, see the new ambassador featuring in Life Continental Beer advertising and marketing campaigns and will also make special appearances at events.

Responding, the Enugu State-born rapper averred that “I am very happy to be part of this great development as Life Continental beer has always been a brand that shows great support for the Igbo culture and values and it is something that I respect this beer brand for.

“They are the reason I am here today and I am proud to now be their ambassador,” the artiste noted in excitement.

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