The Nigeria Breweries has added new life to the budding businesses or about 30 entrepreneurs in South East.
The scheme coming on the heels of its Life Continental Lager Beer presented the selected startups with cheques of N 250,000 each in an event held at the Sweet Garden, 7, Park Road, GRA, Onitsha in Anambra State.
The gesture, according to the organizers of the event, was aimed at reducing unemployment, as well as empower youths in the region. Life Progress Booster show, an entrepreneurial talent hunt and mentoring radio programme, which started in 2015 is targeted at helping innovative businessmen and women in the South East.
The Assistant Brand Manager, Regional Mainstream Brands of NB Plc, Mr Josiah Akinola, speaking at he event, noted that the Life Progress Booster Show was aimed at nurturing and encouraging entrepreneurs from the South East, while also creating a platform for budding businessmen and women to present their proposals and transform their ideas to realities.
According to him, “the Progress Booster Show was initiated to raise more entrepreneurs and self-dependent individuals in South East Nigeria. The average South East person is driven by business and commercial opportunities, and the region is highly regarded as an excellent environment for businesses.
“Throughout the year, the Life Continental Beer brand has focused on empowering our consumers, and we have shown willingness and dedication to contribute to their successes and achievements.”
He described Life Continental Lager Beer as a fine quality lager beer from the stables of NB Plc, saying that the brands are made from choicest grains, hops and the purest of waters.
Akinola explained that the brand was expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewers, adding that “Life is better when shared and when it is shared, there is progress. This is what forms the core brand value of great-tasting Life Continental Beer, promoting and refreshing a life-long tradition of sharing a heritage of progress”.
