How Payporte, others milked N780m from Nigerians in recession, gave 3 only N35.5m
Whereas the excitements generated by the just ended BBNaija Reality Show is still in the air, Business Hilights Economic Research Team (BHERT) has revealed that a total of N780 million was raked in from sms votes alone from the beginning to the grand finale.
The total money was calculated from the fact that the organizers reported that about 26 million Nigerians voted during the period and each vote costs N30.
Besides, more than the given total of N780 million may have been made as there are chances of void sms votes which the organizers failed to provide details even though the N30 charge was also collected because Payporte made it clear that voided votes will not count but the cost will not be reversed.
Details of price money show that Efe, who emerged as the winner of the N25m prize money also went home with KIA Sorrento SUV, while the runners up, Bisola went home with N10 million with all expenses paid trip to New York, leaving the third person, Tboss with only price money of N500,000.
It was not clear whether there is any form of tax paid to the Nigerian government for the Reality Show as at press time as the show was planned and hosted in South Africa but aired in Nigeria.
Business Hilights recalls that during the earlier stage of the show, federal government had directed the National Broadcasting Commission (NBC) to find out why the show meant for Nigerian viewers is hosted in South Africa where there will be no business multiplier effect to the Nigerian people. The outcome of the findings is yet to be made public even as the show had ended.
The Payporte sponsored show had earlier recorded over 11 million votes last week when Bally, Marvis, Debie-Rise and Tboss were up for nomination which saw Bally being evicted from the house.
The final week witnessed aggressive votes from the fans who wanted their favourites to win. This was featured with online campaigns, tours and rallies in order to canvass votes for their preferred housemates.
Campaign teams for the top five housemates took to social media to educate fans on who to vote for through the endorsed We Chat Application and text messages with hashtags trending for each housemate.
The show which came to an end yesterday saw the winner; Efe scored 57.61 percent of the total votes closely followed by Bisola’s 18.54 per cent, Tboss’ 16.60 per cent, Debie-Rise’s 8.78 per cent and Marvis’ 1.47 per cent.
