Dangote Group, a diversified and fully integrated conglomerate with interests across a range of sectors in Nigeria and Africa. Current interests include Cement, Sugar, Flour, Salt, Pasta, Beverages, Noodles, Poly Products, Transportation and real estate with new initiatives in the Oil and Gas, Telecommunication, Fertilizer and Steel sector of the economy.
Social Media Analyst
Job Type; Full Time
Qualification; BA/BSc/HND
Location; Lagos
Job Field; Media / Advertising / Branding
Job Responsibilities
Define the brands content strategy maintain content schedule and deploy same across social media accounts in a timely manner
Monitor and report on conversations around the brand via social media while cultivating leads and sales and promoting brand awareness
Manage online community and/or blogger outreach efforts, liaising with influencers to ensure brand consistency
Campaign ideation and execution in alignment with specific marketing communications objectives
Compile report for management showing results (ROI)
Develop content strategy aligned with short-term and long-term communications objectives
Create, publish and manage distribution of engaging content to online channels and social media platforms – Video, audio, Image and text
Competence Requirements:
Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role
In-depth understanding of SEQ, keyword research and Google Analytics
Experience with social media monitoring and reporting tool e Social Studio, Sysomos
Hands-on experience with social media platforms and digital marketing campaigns
Familiarity with online content development
Excellent communication skills
Must be a team player
Educational Qualifications
B.Sc in Marketing, Communications or related field
Additional qualifications in digital marketing or social media management is a plus
Method of Application
Applicants should send their CV’s and cover letter to: careers@dangote.com (with the relevant position included in the subject line of your email)
