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At last, MTN unveiles new thematic campaign, #ManintheBox

Build up to the launch was amazing as for the past one week, Lagosians have engaged in lively conversation about the smartly-dressed gentleman spotted in an intriguing display elevated along Lekki expressway.

The so-called Maninthebox was working day-and-night, come rain and sunshine, in what appeared to be an office-in-a-billboard displaying the phrases “We know what keeps you up, let’s talk” and #Maninthebox.

MTN is the Maninthebox! This announcement was made at the formal relaunch of MTN’s Enterprise Business Solutions arm, otherwise known as MTN Business, after days of suspense, speculation and social media chatter.

Through this campaign, MTN hopes to raise public awareness about its ability to cater to the communication, collaboration and connectivity needs of all businesses – start-ups, small medium and large scale enterprises, and public sector organisations.

In her speech at the launch event which in Lagos, MTN’s Chief Enterprise Business Officer, Lynda Saint-Nwafor, explained that the #ManintheBox campaign symbolises MTN’s unwavering dedication and desire to help support business growth and transformation – no matter the time or day – using a wide range of world-class business solutions, backed by cutting-edge technology.

She noted that “Our ambition is your success” she said, adding that “We understand that business owners see technology as a distraction, many times with good reason. But we know that the right connectivity solution is a game changer and the foundation for future success, and so we would like to change that mind-set, by making technology and digital transformation decisions easier and more personal.

“Our aim is to be a true partner for success, delivering high impact right-sized connectivity solutions. Helping you become more agile and efficient, expanding market access and making them more competitive. We do this by listening and consulting to gain a clear understanding of what keeps you up, your circumstances, pain-points, ambitions and priorities. We want to hear from you, send us an email at “” We want to know… what keeps you up, let’s talk”

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