Afrimart, first made in Africa B2B pan-Continental E-Commerce Platform arrives
Pan-Africa’s pioneer Business to Business (B2B) e-commerce platform for made in Africa products, AFRIMART was officially unveiled in Nigeria on Tuesday to offer prospects of catapulting the otherwise less exploited intra-Africa trade to higher heights of growth.
Business Hilights gathered that the platform is a one-stop-shop for all things African; the first Pan-African B2B-focused marketplace whose central aim is to create an infrastructure that supports rapid growth of seamless trade of goods and services across Africa and the rest of the world.
Business Hilights gathered that Afrimart (www.Afrimart.com) is the first pan-Africa focused B2B marketplace with the central aim of creating technology infrastructure to support the rapid growth of intra-Africa and seamless trade of made in Africa goods and services with the rest of the world. This platform is designed to create new business opportunities for African SMEs, general merchants, and service providers on the quest for growth and expansion by creating visibility and accessibility to African buyers and suppliers. It is a world-class, highly robust platform with a network of trusted partners that also provides value added services such as logistics, payment solutions and inspection services.
President and Founder of Afrimart, Mr. Fredrick Igbinedion, who spoke at the launch event held on the sidelines of this year’s African-Export-Import Bank (Afreximbank) Annual Meeting and its 25th anniversary celebrations in Abuja, noted that “the decision to form the platform was informed by the availability of vast opportunities for business among African countries, most of which had not yet been fully harnessed”.
“Africa is by far one of the lowest in terms of continental or regional trade around the world with intra Africa trade estimated at 11%”.
According to him, Afrimart takes cue from the ongoing Africa industrialization strategy by African governments and is an essential build up towards the recently launched Africa Free Trade Agreement (AfCFTA) all gearing towards building a prosperous continent with shared wealth.
He said “We believe that transforming African economies for the better is a shared role, and Afrimart is offering an access to market solution that is key in fostering trade within Africa which will in turn catalyze the continent’s industrialization drive through existing and emerging business opportunities”.
“Suffice is to say, intra-Africa trade is fraught with many roadblocks which can be surmounted by the proper will, planning and deployment of appropriate technological infrastructure to support this endeavor”.
Igbinedion further identified the most important factor limiting Africa trade, especially at this critical digital age, as market linkages and the automation required thereof to facilitate the linkages.
“Afrimart.com platform therefore, fills this gap. Through Afrimart, we are deploying a world class highly robust and scalable platform that will become Africa’s Global Marketplace”, the platform’s President and Founder added.
He explained that Afrimart is designed to create new business opportunities for African SMEs, general merchants and service providers on the quest for growth and expansion by creating visibility and accessibility to African buyers and suppliers.
Besides, John Kamara Afrimart’s Director and Co-Founder described Afrimart as, ‘an essential partner for Africa trade built to encompass the challenges facing local traders and e-commerce as a whole, that brings together a network of trusted partners providing relevant services such as logistics, payment solutions and inspection services among others’.
Kamara further stated that “Afrimart is engineered to create a pool of trusted indigenous African suppliers, give them visibility of their products and services, and partner them with merchants across the continent and beyond by facilitating seamless interaction among them, offering best payment platform options, connection to efficient logistic operators, performance and location-based lead generations, guaranteed security and geo region product push among other features”.
He futher averred that the beneficiaries of the intra-Africa trade catalyzed by Afrimart will include general SMEs, African manufacturers, producers, processors and wholesalers of all classes of goods, commodity traders, farmers, artisans, import & export companies, logistics companies, service providers, large African industries among others.
