Formerly Etisalat Nigeria, now 9Moblie today, Tuesday, July 18, 2017 unveiled its new website, www.9moblie.com.ng.
In a telephone interview with a senior official of the telecoms industry regulator, Nigerian Communications Commission (NCC), the staff who pleaded anonymity said “NCC was aware of the changes, the new site and has given approval ahead of time”.
It would be recalled that Business Hilights had reported last week that the new site will be live as soon as possible in order to sustain public access to activities of the company. From preliminary findings on the site, the renamed group retained its background colour and all contents in previous site.
Some of the few comments coming with new site as at Tuesday’s afternoon include; “life begins @ 9.
“9 is significant with nature, the start of life, time of birth. from our entry into the market 9 years ago to our evolution 9 years after, we are still 0809ja.
“we are here for you, rebranded for you because it is all about you.
“the power of 9
“9 stands for speed, quality, excellence. if you’re looking to the future, you find it with 9.
“9 gets you talking more, doing more, achieving more & living more
“moretalk, morecliq, moreflex, morelife, moretunes, morecredit, morebusiness, moreblaze and signed off with “9 is more”.
In a statement issued on Tuesday, the company explained that it adopted ‘9Mobile’ as its new trading name, because it represents Nigeria’s heritage and values, stressing that the change in name was a further testament of its commitment to ensuring business continuity as Nigeria’s fourth largest telecoms operator.
Continuing, the Chief Executive Officer, 9Mobile, Boye Olusanya, averred “Our new trading name, 9Mobile, represents our 0809ja heritage, our 9ja-centricity and our evolution over nine years of operation in Nigeria. Although our trading name has changed, we remain true to the same values on which our company was built”.
“A strong and resilient Nigerian spirit continues to reside in us, uniting us with you our subscribers and we are confident that you will continue to believe in our new brand, which strongly reflects our innate creativity and youthfulness.”
According to him, “this rebrand is a testament to our dynamism, responsiveness and agility as a business, while we leverage the power of technology to deliver innovative products and services that meet your needs”.
“Our confidence in our ability to continue to make this happen is bolstered by the sheer determination, commitment and passion of our people to do more; and continue delivering excellent service.”